Bringing attainable luxury to growth markets in the Southeast, Sunbelt and Mountain West.


VeLa is a real estate developer founded around the belief that apartment design can make cities better.

VeLa is a real estate development company founded by Nick Benjamin, Taylor Gray and Post Road Group around the belief that apartment design can make cities better. We believe that the urban renter shouldn’t have to compromise, that luxury apartments can be attainable, that efficient design can be elevating, that well-worn layouts can be replaced by custom living spaces that truly make life larger.

By focusing on the elements that add value to the resident experience and by picking the right partners to eliminate the unnecessary friction on the path from concept to project completion, VeLa will have an edge over the typical apartment building, an edge that it will hand back to its renters. Whether that edge manifests itself in the design and functionality of amenity spaces, the richness of a building’s story as told through public art or the extra livability of an oversized kitchen island, that attention to enhancing the resident experience is what defines VeLa.

VeLa’s first projects are in Raleigh, Charlotte, Nashville, Phoenix and Tampa, with second phase projects in other fast-growing southeastern, sunbelt and mountain west cities.

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Charlotte, NC

VeLa Uptown

Luxury, transit-oriented apartments in Uptown Charlotte

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Nashville, TN

VeLa Pietown

Luxury, high-rise apartments on Lafayette Street in the heart of one of downtown Nashville’s most dynamic neighborhoods

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Raleigh, NC

VeLa Longview

Luxury apartments in a 30-story tower just steps away from Moore Square

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Phoenix, AZ

Ray Phoenix

Opening Spring 2026

High-rise, transit-oriented and centrally located downtown apartment tower two blocks from Roosevelt Row

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Tampa, FL

VeLa Channelside

32-story luxury high rise with Tampa Bay views in the booming Channel District


The Team